This week the media highlighted the case of the Finance clerk who gambled more than £6 million on online bingo. Jacqueline Balaam was winning up to £15,000 of time, but continued to gamble, if even after winning these large amounts.
This exemplifies just how addictive online gambling can be. Unfortunately, one of the aspects of online gambling perception is that it’s not real money, but it is.
With the rise of advertising for online gambling, offering enticing incentive to gamblers. This will often hook somebody who is susceptible to a gambling addiction. There are often three phases of gambling addiction. At first there will be the winning phase, little win’s, which will you force, a sense of security that you have beaten the system somehow, or you are lucky. Then there is the losing phase, which for some, is enough to stop gambling altogether, but unfortunately, for some people, there’s another phase often called the catch up in which you are trying to make good your losses. The full detail of Ms Balaam, gambling, is not known, but there is a good possibility. This is exactly what Ms Balaam, was doing.
People with are constantly bombarded now with advertising on television, online and social media, enticing us to gamble. Unfortunately, the excitement of gambling can be as addictive as any drug. The primal areas of the brain called the limbic system appears to play a major role in pleasure sensations of addiction, unfortunately, one of the downsized to modern technology is we have more access to things which can possibly be addicted, such as online gambling.
A generation or two ago, one would have to go to the bookies, a casino, or join a card school. Fundamentally, today one can gamble away as much as Ms Balaam simply by downloads an app onto a mobile device and enter a credit card number.
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